{"id":11844,"date":"2025-07-10T13:15:27","date_gmt":"2025-07-10T17:15:27","guid":{"rendered":"https:\/\/elastochem.com\/?p=11844"},"modified":"2025-07-10T13:21:45","modified_gmt":"2025-07-10T17:21:45","slug":"elastochem-waterproofing-rebrand-launching-july-15-2025","status":"publish","type":"post","link":"https:\/\/elastochem.com\/es\/elastochem-waterproofing-rebrand-launching-july-15-2025\/","title":{"rendered":"Elastochem Waterproofing Rebrand"},"content":{"rendered":"<p data-start=\"115\" data-end=\"402\">Nos complace comunicarles que, con efecto <strong data-start=\"154\" data-end=\"171\">15 de julio de 2025<\/strong>La cartera de productos de impermeabilizaci\u00f3n de Elastochem se renovar\u00e1 con nombres nuevos e intuitivos. Este cambio de marca est\u00e1 dise\u00f1ado para racionalizar nuestra gama de productos y sistemas, ayud\u00e1ndole a identificar y especificar las soluciones adecuadas con mayor facilidad.<\/p>\n<h2 data-start=\"409\" data-end=\"422\">Fechas clave<\/h2>\n<ul data-start=\"423\" data-end=\"612\">\n<li data-start=\"423\" data-end=\"460\">\n<p data-start=\"425\" data-end=\"460\"><strong data-start=\"425\" data-end=\"444\">Fecha de entrada en vigor:<\/strong> 15 de julio de 2025<\/p>\n<\/li>\n<li data-start=\"461\" data-end=\"612\">\n<p data-start=\"463\" data-end=\"612\"><strong data-start=\"463\" data-end=\"485\">Periodo transitorio:<\/strong> Del 15 de julio al 30 de septiembre de 2025<br data-start=\"514\" data-end=\"517\" \/>Durante este periodo, respetaremos tanto los nombres de los productos antiguos como los nuevos para garantizar una transici\u00f3n fluida.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"619\" data-end=\"639\"><\/h3>\n<h3 data-start=\"619\" data-end=\"639\">\u00bfQu\u00e9 est\u00e1 cambiando?<\/h3>\n<ul data-start=\"640\" data-end=\"975\">\n<li data-start=\"640\" data-end=\"697\">\n<p data-start=\"642\" data-end=\"697\"><strong data-start=\"642\" data-end=\"654\">Primers:<\/strong> ahora bajo la <strong data-start=\"669\" data-end=\"695\">SwiftSeal Serie P 100<\/strong><\/p>\n<\/li>\n<li data-start=\"698\" data-end=\"775\">\n<p data-start=\"700\" data-end=\"775\"><strong data-start=\"700\" data-end=\"728\">Membranas impermeabilizantes:<\/strong> rebautizada como <strong data-start=\"746\" data-end=\"773\">SwiftProof Serie M 200<\/strong><\/p>\n<\/li>\n<li data-start=\"776\" data-end=\"837\">\n<p data-start=\"778\" data-end=\"837\"><strong data-start=\"778\" data-end=\"791\">Capas de acabado:<\/strong> agrupados en el <strong data-start=\"809\" data-end=\"835\">SwiftTop TC Serie 400<\/strong><\/p>\n<\/li>\n<li data-start=\"838\" data-end=\"904\">\n<p data-start=\"840\" data-end=\"904\"><strong data-start=\"840\" data-end=\"860\">Tableros de drenaje:<\/strong> ahora parte de la <strong data-start=\"877\" data-end=\"902\">SwiftDrain Serie 800<\/strong><\/p>\n<\/li>\n<li data-start=\"905\" data-end=\"975\">\n<p data-start=\"907\" data-end=\"975\"><strong data-start=\"907\" data-end=\"928\">Tratamientos articulares:<\/strong> clasificadas en la <strong data-start=\"951\" data-end=\"975\">SwiftHose Serie 900<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1122\" data-end=\"1136\"><\/h3>\n<h3 data-start=\"1122\" data-end=\"1136\">\u00bfNecesita ayuda?<\/h3>\n<p data-start=\"1137\" data-end=\"1281\">Si tiene alguna pregunta o necesita ayuda durante la transici\u00f3n, su representante de Elastochem est\u00e1 a su disposici\u00f3n para ayudarle en todo momento.<\/p>\n<p data-start=\"1283\" data-end=\"1378\" data-is-last-node=\"\" data-is-only-node=\"\">Gracias por su colaboraci\u00f3n y apoyo continuos en el lanzamiento de esta emocionante actualizaci\u00f3n de la marca.<\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to share that, effective July 15, 2025, Elastochem\u2019s Waterproofing Portfolio will be refreshed with new, intuitive product names. This rebrand is designed to streamline our lineup of products and systems, helping you identify and specify the right solutions more easily. Key Dates Effective Date: July 15, 2025 Transition Period: July 15 to September [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11],"tags":[],"class_list":["post-11844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/posts\/11844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/comments?post=11844"}],"version-history":[{"count":0,"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/posts\/11844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/media\/11845"}],"wp:attachment":[{"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/media?parent=11844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/categories?post=11844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elastochem.com\/es\/wp-json\/wp\/v2\/tags?post=11844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}